punkster acoustic -- it has arrived!

this saturday history was made in long beach, california! punkster turned into a real live baby clothing company! we started a high end, limited edition line of clothing called punkster acoustic for fall and once again, VIOLA! (or is that an instrument?) but what i mean is, PRESTO! a thought in my head, a vision, a pipe dream, has once again taken shape and turned into a reality. a vision i saw now is actually pictured on a baby for the world to see. well, it was a vision of mine, but more like a vision of team work.

i have a friend, we will call her "ohio" who is an amazing designer. top notch. i met her in a former career i had working for a big bad corporate company. she was designing, i was relating to the public. or . .public relations. we hit it off immediately and constantly inspired each other with ideas in every facet of life.

years later we were still talking every once in awhile and still inspiring eachother. she talked about wanting to start a baby line but that the beginning was so hard to get going on, the money to invest, the process of getting a respected name and known in the market, the trade shows, and on and on. she talked about how this was just going to be too much work as she had a full time job and she had a family.

ding ding ding. the bells were going off in my head louder than usual. i have an idea!! i came up with this concept, this proposition to "hire her" without hiring her. see, she had the creative vision, the design know how, the production connections that i didn't have, and even if i did, had no time to pursue. she needed us and we needed her.

we had the name, the market, the customers, the press, the trademark, the tradeshow booths, the capital (kind of!) and she had everything else. i have wanted to take punkster beyond t-shirts for awhile but would not have been able to do it alone.

so we worked out a partnership, i think this is done before, think of it similiar to when stella mccartney did a line for adidas or when luella bartley did a line for target. when small forces team up with big forces, or in our case, other small forces, it can be a great thing!

so made a deal. and so far this couldn't be working better. punkster will put the money in to create the line, we will pay for samples and we will pay for production, "ohio" will create the line, from ideas, concept, whole nine yards (of fabric), everything and i will not be a part of production except to call and say I LOVE IT! when i see pictures. punkster will sell the product under the punkster name (punkster acoustic! get it, limited edition, our unplugged line. . . kind of woodsy) we will do the marketing, the print work we need, everything to get the line sold in stores.

and thats where we are today! this weekend "ohio" produced the first ever punkster acoustic photo shoot shot by lauren avila and i could not be more excited!

Comments

[Nicolas]

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