show(room) me the money!

the girls and i have been talking a lot recently about how to push our new brand, punkster acoustic - not yet out for the world to see!

and by the girls i mean, my partner and designer and myself. we realized sales reps are a huge asset to a small business like ours. sales reps have showrooms and showrooms have customers and loyalty and space you don't have to keep breaking down!

so we have a great showroom in LA that we are going to meet with next week to spruce up our area and make it all punkster'd out. we are also going to talk to her about ways to increase business. we show punkster at THE M SPACE and have a great sales rep, marian, that has helped and advised us from the beginning. from helping us decide to increase size runs, tshirt styles, color palettes, to helping us on damage control with our clients and stores. she has been a great help for punkster and our growth.

we also, have been wooing another sales rep, ali, from the atlanta showroom and it finally worked! she is taking us into her arms and her showroom and we can't wait to work with her and get some southern into punkster, and some punkster into the south, where it belongs.

and now we want to go to Marian in LA and talk to her about department stores. we realize while creating our acoustic line that we need some department stores. there is an allure about boutiques and they are more 'romanticized' in a way, but department stores order in bulk and get your name out to the masses, the shopping high end masses, of course.

but these clothing lines need to hit production minimums, an production minimums, especially overseas the minimums can be rather high. so its hard to hit minimums with a 'minimum' amount of store orders. so we realized there are a couple things and ways to get more orders in to help hit production minimums.

1. sales reps and showrooms
2. distribution in other countries
3. department store orders
4. press hits that drive traffic to the website

can anyone think of more? we are ready to push this baby clothing business.

one showroom, one distributor, one big order, one press hit at a time!

ill get more into 2 through 4 in the days to come. promise. but today, showroom me the money!

-leanne ford the original punkster