a(praise)al

so how does a small company figure out what they are worth?
fancy store names?
amount of stores?
amount of reps?
amount of internet orders?
amount of debt?
how long their business plan is?
how many lawyers they have?
how cool their company name is?
how many people are working on the company?
personal involvement?
how many stomach aches you get per day based on company stress?
what magazines your in?
how many stacks of paper you have on your desk?
how many hours of sleep you get?
how many family members are involved?
how much people ask you about how your company is doing?
how many other opportunities you have missed to keep this company afloat?
how many credit cards you have taken out?
how many trade shows you have sat at?
how much competition you have?

how am i supposed to know what this company is worth to me?
and is it a number?
or is it a stomachache?
or a headache?
or a heartache?

Comments

[Doug]

If the answer is an inverse ratio of company worth to the amount of sleep I get then I'm winnin'

[Bob Lowe, Lowe Maintenance Consulting]

It is really hard to put a number on, but I think a very significant factor to be considered (and is usually buried in the financial hubbub) is the customers opinion. How many small businesses actually generate/produce a customer satisfaction survey that asks the right questions and is disseminated to enough customers to get a good picture? How do you put a dollar value on it?