hickster

> 1. What helps you come up with the witty Punkster slogans and how would
> you
> describe Punkster's "vibe"?

punksters vibe is trying on your grandma and grandpas clothes and then listening to old rock and country albums in a basement in brooklyn or a barn in ohio. oh, and that would only be if you were 2 years old.

i would describe punkster as hickster, a farming hipster.

i like to play with words anyway, so this is a natural thing for me, i love naming stuff, and making puns, and any clothing, art, etc that i love is witty and wordy. so its just how my brain works. my friends and i like to sit around and think of a type of parent, for instance, techie, apple-user, and then come up with words for their kids to wear (ipood)

> 2. How important is it for you to have the production side of Punkster
> outsourced, as in you no long have to package and ship the products
> yourself?
>
its huge! as the owner, creator and innovator behind a company, there
comes a time when your time is worth more than stuffing and shipping. but
in the beginning, your time is worth pretty much nothing so its good to do
everything you can, it just gets to the point that doing all the paper
work, shipping etc is a bad use of your work time and burns you out for
the innovative stuff that pushes the brand forward