ch-ch-ch-changes.
You mentioned how Punkster Acoustic is coming out in March and bedding in the winter, how do you feel about Punkster's evolution as a business and how have you changed since Punkster first started and you were dying shirts by hands?
how have i changed? uh. . .im more stressed out now, i'd say thats about all. oh, and i know a lot more about running a business and clothing. i feel more apathetic towards small companies and i understand why clothes cost so much.
its funny when i see where we are as a company today and think about where i started and i think, the nieve thing was key, i knew i wanted to push it, i knew i wanted to turn it into something, but if i would have known the time, pain, stress that i was about to jump into i might have skipped it entirely. i think there is something to be said about being able to be young and poor and create something you love before you need to be "responsible" and that was a great time to do it. punkster was really kind of my answer to not wanting to work too much or for anyone. it turns out i work a ton more, but i enjoy it because im working on something special.
but punkster is a company i want to evolve into a brand, as opposed to a t-shirt line. i always knew that the t-shirts were just the jumping point and that trend would dye down and/or get saturated someday, and that is kind of here now, so i push punkster further.
the thing is, if i would have started a baby line with clothes and t's and bedding, etc. . .it would have bombed, been overwhelming, i needed to get my niche, when i started i had 10 designs, they came in one size, one color, one cut. that was it, 10 styles. and gradually the t line grew, first we added sizes, then bodies, then colors, and now always more slogans and i think we have 400 or something like that variations. i could have never handled that in the beginning. can hardly handle it now. but the key is to start small and let it grow naturally.
